Description

A case study of the ways that research on genetic and neurochemical changes that affect the social and sexual behavior of voles gets framed in the media illustrates the tensions science communicators often face between the dual goals of promoting public understanding while maintaining their objectivity. As a response to this ethical challenge, we argue that communicators could improve existing practices by striving to enable “backtracking.”

DOI

https://doi.org/10.31274/sciencecommunication-180809-101

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Jan 1st, 12:00 AM

Moral Molecules and Love Drugs: Objectivity, Understanding, and Backtracking

A case study of the ways that research on genetic and neurochemical changes that affect the social and sexual behavior of voles gets framed in the media illustrates the tensions science communicators often face between the dual goals of promoting public understanding while maintaining their objectivity. As a response to this ethical challenge, we argue that communicators could improve existing practices by striving to enable “backtracking.”

 

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