Editor

Kathleen P. Hunt

Proceedings Title

Understanding the Role of Trust and Credibility in Science Communication

Description

In this paper, I examine the techniques that pseudo‑scientific websites use to present themselves as credible. Sites such as the Live Water website use the same techniques as scientific publications to evoke the credibility of research‑based science while simultaneously rejecting scientific consensus. Through a rhetorical analysis of the Live Water website’s “Live Water” and “Other Water” pages, I explore how this site establishes its persuasiveness and scientific credibility, and I aim to show how public trust in science can be usurped and shaped by selective use of scientific elements that are used in service of value based, ideological, and pseudo‑scientific arguments.

DOI

https://doi.org/10.31274/sciencecommunication-181114-2

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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Rhetoric Commons

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Jan 1st, 12:00 AM

Borrowing Credibility: An Exploration of Scientific Credibility in the Pseudo-Scientific, Live Water Website

In this paper, I examine the techniques that pseudo‑scientific websites use to present themselves as credible. Sites such as the Live Water website use the same techniques as scientific publications to evoke the credibility of research‑based science while simultaneously rejecting scientific consensus. Through a rhetorical analysis of the Live Water website’s “Live Water” and “Other Water” pages, I explore how this site establishes its persuasiveness and scientific credibility, and I aim to show how public trust in science can be usurped and shaped by selective use of scientific elements that are used in service of value based, ideological, and pseudo‑scientific arguments.

 

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