Robert A. Novack, Brian J. Gibson, Yoshinori Suzuki, and John J. Coyle
Equip students with an understanding of what may be the most critical and complex component of global supply chains with TRANSPORTATION: A SUPPLY CHAIN PERSPECTIVE, 9E. Comprehensive coverage and a managerial approach highlight the importance of transportation in companies and society. Students examine the framework for transportation from a micro and macro perspective. They review the theoretical and managerial dimensions of transportation in supply chains, including regulation and public policy, as they overview operations, service and cost structure. The authors spotlight transportation management issues with insights into strategic challenges in the movement of goods through the supply chain. New readings, cases, and examples emphasize global topics with new coverage of hard and soft technology and expanded discussions of fuel, energy, managerial, economic, and environmental issues.
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