Document Type
Article
Publication Date
9-2008
Journal or Book Title
MERLOT Journal of Online Teaching and Learning
Volume
4
Issue
3
First Page
339
Last Page
348
Abstract
Second Life is a three-dimensional multi-user virtual environment with a vibrant economy, where avatars (virtual representations of users) can engage in innovative and unique business and collaborative activities. The immersive nature of this application creates ample authentic opportunities for teaching entrepreneurship, technology and ecommerce.
This article describes a Masters of Business Administration elective course, in which Second Life was utilized to teach strategic and managerial issues related to ecommerce. The collected data indicate that the students in this course experienced a steep learning curve with regards to the complicated interface of Second Life, its complex social canvas and non-traditional framing of teaching and learning. The article discusses an array of pedagogical issues to be considered in the design and development of an immersive course.
Rights
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License
Language
en
File Format
application/pdf
Recommended Citation
Mennecke, Brian E.; Hassall, Lesya M.; and Triplett, Janea, "The Mean Business of Second Life: Teaching Entrepreneurship, Technology and e-Commerce in Immersive Environments" (2008). Supply Chain Management Publications. 2.
https://lib.dr.iastate.edu/scm_pubs/2
Included in
Educational Methods Commons, Instructional Media Design Commons, Management Information Systems Commons
Comments
Published in MERLOT Journal of Online Teaching and Learning, 4, no. 3 (September 2008): 339–348.