Campus Units

Supply Chain and Information Systems

Document Type

Article

Publication Version

Published Version

Publication Date

2006

Journal or Book Title

International Food and Agribusiness Management Review

Volume

9

Issue

3

First Page

23

Last Page

27

Abstract

This case study explores Farm Credit Services of Mid-America’s (FCS MA) process of identifying and implementing new technology needed to meet the needs of their customer relationship management (CRM) program. This case illustrates the key challenges facing firms as their CRM programs are expanded and improved to continually meet the customer’s needs and explores the complexities of developing and implementing a large information technology system. Decisions ranging from which technology system is right to which approach is best when training and motivating the system users are considered.

Comments

This article is published as Martens, B.J., Akridge, J.T., Customer Relationship Management at Farm Credit Services of Mid-America: Working towards a SingleView. International Food and Agribusiness Management Review, 2006 9(3);23-37. Posted with permission.

Copyright Owner

International Food and Agribusiness Management Association (IAMA).

Language

en

File Format

application/pdf

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