Campus Units
Supply Chain and Information Systems
Document Type
Article
Publication Version
Published Version
Publication Date
8-5-2014
Journal or Book Title
The Scientific World Journal
Volume
2014
First Page
530483
DOI
10.1155/2014/530483
Abstract
Knowledge is considered actionable if users can take direct actions based on such knowledge to their advantage. Among the most important and distinctive actionable knowledge are actionable behavioral rules that can directly and explicitly suggest specific actions to take to influence (restrain or encourage) the behavior in the users’ best interest. However, in mining such rules, it often occurs that different rules may suggest the same actions with different expected utilities, which we call conflicting rules. To resolve the conflicts, a previous valid method was proposed. However, inconsistency of the measure for rule evaluating may hinder its performance. To overcome this problem, we develop a new method that utilizes rule ranking procedure as the basis for selecting the rule with the highest utility prediction accuracy. More specifically, we propose an integrative measure, which combines the measures of the support and antecedent length, to evaluate the utility prediction accuracies of conflicting rules. We also introduce a tunable weight parameter to allow the flexibility of integration. We conduct several experiments to test our proposed approach and evaluate the sensitivity of the weight parameter. Empirical results indicate that our approach outperforms those from previous research.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright Owner
Peng Su et al.
Copyright Date
2014
Language
en
File Format
application/pdf
Recommended Citation
Su, Peng; Zhu, Dan; and Zeng, Daniel, "A New Approach for Resolving Conflicts in Actionable Behavioral Rules" (2014). Supply Chain Management Publications. 78.
https://lib.dr.iastate.edu/scm_pubs/78
Comments
This article is published as Su, Peng, Dan Zhu, and Daniel Zeng. "A new approach for resolving conflicts in actionable behavioral rules." The Scientific World Journal 2014 (2014): 530483. doi: 10.1155/2014/530483.