Journal or Book Title
Ethical issues in science communication: A theory-based approach
The agricultural sector relies on climate information to formulate management decisions which hedge against environmental risks. How this scientific information is communicated by climatologists to the agricultural audience is investigated. It is necessary to not only provide data, but also frame the message as relevant to agriculture, encompassing risk management.
Wilke, Adam, "Communicating climate science: Components of engaging the agricultural audience" (2013). Sociology Publications. 15.