For Mike and Rachel Gooder "value added" has been second nature for more than 30 years. The owners of Plantpeddler in Cresco, Iowa, purchased the greenhouse just a month after Mike ('80 horticulture) graduated from Iowa State University and a few days after they exchanged wedding vows. It didn't take them long to start adding value and addressing new markets in wholesale. They added a new division to their local greenhouse, Plantpeddler Wholesale, providing weekly truck service to a regional market.
"For Plantpeddlers Entrepreneurship Runs In The Family,"
STORIES in Agriculture and Life Sciences: Vol. 5
, Article 23.
Available at: https://lib.dr.iastate.edu/stories/vol5/iss1/23