o Service Motor Company is an official Case IH dealer based in Dale, Wisconsin, that sells new and used Case IH equipment and specializes in servicing the equipment as well.

o Since Service Motor Company is marketing products to customers, they want an easy and new way to demonstrate the new 2000 series planter row-unit.

o Service Motor wants a show stand to place at dealerships for customers to see how this row-unit works, and to be able to easily roll around the dealership with the row unit on.

o Other dealerships have different types of show stands to show off new products Service Motor wants to expand on this idea by adding row units to this so customers don’t have to go outside and look a whole planter they can see how it works from inside the dealership.